Lead Generation

Attract the right people to your business.

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Quality > Quantity

Don’t waste time on unqualified leads. We guide your potential customers through the buyer’s journey to bring you the people who are most interested in your business.

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CRM Software

Keep track of your customer relationships from the start and tailor your interactions to their needs. We’re a certified Hubspot Gold partner agency.

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Data Reporting

Learn where your leads are coming from and which marketing avenue is giving you the best ROI with monthly reports and client check-in calls.

Leads Nurturing

Lead nurturing is the process of building a relationship with potential customers at each stage of the buyer’s journey and guiding them to the next stage in the funnel. Your marketing and sales teams can work together to develop a lead scoring system to determine the value of a lead. I would like to attract more qualified leads to my business.

Tools of Inbound Marketing

There are many tools used by inbound marketing agencies to guide your site visitors through the buyer’s journey.

Blogs and Educational Resources

Inbound marketing starts with great content. Blogs, whitepapers, eBooks, pillar pages, and other educational content is used to inform your visitors and answer any questions they have about your business. Use your buyer personas to determine what type of content your audience will be most likely to enjoy, and how best to connect with them.

"My company has been working with Nu for over a year now and has seen great results for our general web presence, site traffic and online sales (to name a few areas). We love our account team and enjoy working with each member."
Kelsie Coltrane
Marketing Manager at Endura Products

Email Marketing

The right email can be a powerful marketing tool. If a visitor interacts with your website or downloads a resource but still isn’t ready to become a customer, an automated email marketing sequence can help to gently nurture a lead and keep your business on their mind. Emails can be used to promote a new resource, provide extra information, or recover an abandoned cart on ecommerce websites.

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More Useful Marketing Tools

Retargeting Ads

Have you ever shopped for some new jeans on a website and then browse other pages on the internet and those same jeans follow you around? Even on Facebook? Those are retargeting ads. They can show up on social media or through Google’s search display network (aka a lot of other sites on the web), and they are targeting recent website visitors. “Website visitors who are retargeted with display ads [through Google] are 70% more likely to convert on a retailer’s website”

Call to Actions

Every piece of content you product should have a Call to Action, or CTA. This is an extra “push” to guide your lead to the next stage in the buyer’s journey. This may be directing someone to download an eBook after reading a blog post, or asking a lead to contact your business via phone to take that next step toward becoming a customer. CTAs are strategically placed to keep site visitors thinking about your business, and to help them take those “next steps” when the time is right.

Gated Content and Forms

Gated content can be just about anything: eBooks, whitepapers, articles, and more. The “gate” is a form a user must complete before accessing the information. The form will usually ask for a name and email address, and sometimes other information is requested.

You can use this form to ask questions so your marketing or sales team have a better feel for where someone is in their buyer’s journey. This allows for more targeted lead generation for your business.

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Take an Inbound Approach to Your Marketing Services