Today's Consumers Are More Informed Than Ever.
Think about a purchase you’ve made recently: maybe you’ve bought a new car, tried a new local restaurant, or you finally hired a plumber to fix that leaky faucet. How did you make the decision to buy? Chances are, you did your research first, either by asking friends or family for recommendations, or going online to check out reviews, articles, and social media pages.
Most consumers today will research a product or company before they buy. With so much information available online, it’s not hard to see why. In order to stand out, businesses of all shapes and sizes are turning to inbound marketing strategies in order to stand out against their competitors and help their customers find them online.