Today's Consumers Are More Informed Than Ever.

Think about a purchase you’ve made recently: maybe you’ve bought a new car, tried a new local restaurant, or you finally hired a plumber to fix that leaky faucet. How did you make the decision to buy? Chances are, you did your research first, either by asking friends or family for recommendations, or going online to check out reviews, articles, and social media pages.

Most consumers today will research a product or company before they buy. With so much information available online, it’s not hard to see why. In order to stand out, businesses of all shapes and sizes are turning to inbound marketing strategies in order to stand out against their competitors and help their customers find them online.

Inbound Marketing Methodology

Stages

Attract

If outbound marketing methods are like casting a wide net into the water in hopes of getting a specific type of fish, inbound marketing is using a certain type of bait you know those fish will love.

The attract stage is used to bring the “right people” to your website. This is done by producing and publishing relevant content. This could be in the form of blog posts, landing pages, and social media posts.

ATTRACT

CONVERT

Convert

As we mentioned before, today’s consumers are much more informed, so the convert stage is meant to give site visitors an opportunity to become informed, educated leads for your business. A user enters the conversion stage when they take an action on the website, this could be a purchase but is more often an exchange of an email for a free, educational resource

With this information, you can personalize your future interactions with leads by using tailored content based on your buyer personas. Aim to answer their questions and help them make informed decisions about what you have to offer.

Close

Now that you’ve found the right people, answered their questions, and educated them about their options, it’s time to close the deal! Using tools to keep the conversation going and nurture potential customers, your sales team can close deals easily.

This is where lead nurturing comes in. The pages someone has visited and the content they’ve interacted with all indicate a lead’s potential interest. Use this information to adapt your message.

CLOSE

DELIGHT

Delight

The idea of delighting your existing customers rarely seems to occur to businesses. After all, you already have their business, so what’s the use of spending any more of your time or budget on them?

Think back to your recent purchases. Did the input from your family or friends have any effect on your final buying decision? Your existing customers are your best sources for brand advocacy. They already love your business, and chances are they’ll be willing to tell someone else about you.

Take an Inbound Approach to Your Marketing Services